Serious Materials Acquires Alpen Windows
Leading cleantech company integrates 27 years of green window leadership

June 24th, 2008. SUNNYVALE, CA — Serious Materials today that it has acquired Alpen Windows. Alpen was named a 2007 Top 10 Green Building Product by Building Green, and is recognized as the leader in high-performance, energy-efficient windows and glass. Alpen products are installed in the San Jose Convention Center, Boulder Municipal Library, McDonald’s PlayPlaces, and thousands of other commercial and residential projects.

“Adding Alpen to our family of companies lets us offer highly energy-efficient windows and glass immediately”, said Kevin Surace, CEO, Serious Materials. “These windows reduce energy use and costs well beyond today’s best Energy Star-labeled products, and improve personal comfort and productivity. Using our windows can reduce greenhouse gas emissions and have a meaningful impact on climate change. And, Alpen’s plant in Colorado expands availability for Serious’ customers.”

>“The combination of Serious Materials and Alpen will greatly strengthen the advanced glazing industry and contribute to a cooler, safer world,” said Amory Lovins, co-founder and chief scientist of the Rocky Mountain Institute. “We use their super-windows ourselves and know first-hand how they save energy, reduce carbon emissions, and increase comfort.”

Additionally, Alpen windows and Alpenglass are distinguished by:

• reduced energy costs through unique glass packages that deliver center-of-glass values up to R-20;
• ‘directional tuning’, to optimize performance in different climates and orientations;
• more comfortable interior spaces because inside glass surfaces don’t feel as hot or cold as other windows;
• architectural freedom to use more glass, allowing more natural light and outdoor sight lines for occupants;
• proven performance, over 27 years and over 4 million square feet installed.

Alpen products contribute to LEED points in multiple categories and to code compliance. For example, with California’s Title 24 Energy Efficiency Standards, Alpen’s high energy efficiency allows for more glazing area in a structure compared to conventional dual-pane windows.

“Serious Materials and Alpen together will finally make high-performance windows mainstream”, said Robert Clarke, founder, Alpen. “Our visions match, and we’re looking forward to rapid growth in the US and abroad.”

ABOUT Serious Materials
Serious Materials develops and manufactures sustainable green building materials that save energy, save money, improve comfort, and aggressively address climate change. Super-insulating full-frame R-value SeriousWindows™ reduce heating and cooling energy costs by up to 50%. SeriousGlass™ industry-leading insulating glass units have been installed in over 10,000 projects and offer the highest energy savings in the industry. QuietRock® soundproof drywall and QuietGlass® reduce material use, enhance livability, and support dense urban construction. EcoRock™, the only true green alternative to gypsum drywall and five times more environmentally friendly, uses 80% less energy in its core production and has the potential to save billions of pounds of CO2 annually. SeriousWindows, SeriousGlass and super-insulating ThermaRock™ drywall support energy efficiency funding programs as outlined under The American Recovery & Reinvestment Act (ARRA) including Weatherization (WAP), Green Federal Buildings, State Energy Program (SEP), Energy Efficiency – Conservation Block Grants, Energy Tax Credit for Consumers, and Tax Deductions for Commercial Buildings. The company was commended by both President Obama and Vice President Biden for its advanced energy-saving materials and the work it is doing to re-create American green manufacturing jobs. For more information, visit www.SeriousMaterials.com.

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Press Contact For Serious Materials:
Valerie Jenkins, Serious Materials
+1-408-636-6329
vjenkins@seriousmaterials.com